The Advertising Law, Official Gazette No. 79/2005

(2) Article 2, par, 1.5. defines that producer of an advertising message as a a legal entity, which has been registered for planning advertising activities, creating or producing advertising messages, planning or renting advertising space within public media, or for certain stages of the advertising process.

(3) The Law defines various types of advertising which are strictly prohibited, such as advertising calling for a boycott of another person, advertising with prohibited symbols, advertising of pornography, advertising showing use of force, advertising highlighting the dominant position of one gender compared to a person of another gender, advertising of narcotics, alcoholic drinks, tobaccos or weapons. Moreover, abuse of inexperience, ignorance and credulity of juveniles is also strictly prohibited in advertising, as well violation of reputation and authority of family or school (see Articles from 30 to 85).

(4) Article 100, par. 2 states that the advertiser and producer of an advertising message are jointly liable for damages caused by the advertisement.