Document type
Legislation
Country
(1) This law regulates the activity of audiovisual media and their support services in Albania on the basis of the technological neutrality principle (Article 1).
(2) According to Article 3, “Electronic communication network” is the systems of broadcasting, including satellite networks, fixed networks with cycle commutation or package commutation, including internet, mobile land networks, the electric cable systems when they are used for the transmission of signals, and the networks used for radio television broadcasting, irrespective of the information transmitted.
(3) According to Article 42, (i) Audiovisual commercial communications must be as recognizable as possible. Surreptitious Audiovisual commercial communication shall be prohibited. (ii) Communications of a commercial nature in audiovisual broadcasting must not use ways of seducing viewers in an unconscious way, and must not use suggesting techniques. (iii) Audiovisual commercial communications must not:
- affect human dignity;
- include or promote any discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
- encourage behavior that damages individuals’ health or physical safety;
- encourage behavior or actions that damage the protection of the environment;
(iv) All forms of audiovisual commercial communications for cigarettes and other tobacco products shall be prohibited. (v) Audiovisual commercial communications for alcoholic beverages shall not be aimed specifically at minors and shall not encourage immoderate consumption of such beverages. (vi) Audiovisual commercial communication for medicinal products and medical treatment available only on prescription shall be prohibited. (vii) Audiovisual commercial communications shall prevent the causing of physical or moral detriment to minors, and abusive exposure of minors to situations that are dangerous for them. Therefore, they shall not directly exhort minors to buy or hire a product or service by exploiting their inexperience or credulity, directly encourage them to persuade their parents or others to purchase the goods or services being advertised, exploit the special trust minors place in parents, teachers or other persons, and shall not expose minors to situations that are dangerous for them.
Country
Year
2013
Topic, claim, or defense
Obscenity or Morality
Child Protection (Includes Child Pornography)
Hate Speech
Document type
Legislation
Issuing entity
Legislative Branch
Type of service provider
Internet Access Provider (Including Mobile)
Type of law
Civil